A common struggle among artists of every genre is finding a way to connect their work with the a wider audience. Finding a way to increase reach and impact is often associated with knowing the right people and having enough funding… and neither of these are a given, even for the most talented creatives among us. The digital age gives us greater access to markets and outlets, but that doesn’t mean the right people will find us or take notice.
In this episode of Persuasion, Erin Straza and Hannah Anderson continue their series called The Creative Process by inviting Erik Lokkesmoe to a conversation about marketing reach and impact in creative work. Erik’s passion for spreading great stories and finding ways to promote good storytellers led him to launch Aspiration Entertainment, a marketing company that has worked on many films including Won’t You Be My Neighbor? Silence, and First Reformed. Because Erik has a knack for improving the reach and impact of good work, we’ve invited him to share ideas for being good stewards of the work we produce. Conversation covers everything from a theology of marketing to abandoning the transactional nature of our work. Listen in for dialogue on issues like these as we process the role of reach and impact in the creative process, then continue the conversation on Twitter @PersuasionCAPC or in the CAPC members-only community on Facebook.
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