Dearest Target, how do we love thee? Let us count the ways! Target has everything we need for some serious shopping therapy. Known for its winning style and trendy decor, Target has become the go-to stop for chic home decor items and snazzy fashion accessories you didn’t even know you needed until you lost yourself its bright aisles. Despite the loyalty of Target shoppers, a recent article in The Atlantic raises a concern for its viability in the online shopping age. Target has long been seen as a the quirky-cool brand that defies the typical disdain of big-box stores. That cool factor remains but only for those who cross the threshold to have a Target experience. Like many other retailers, Target is feeling the pinch in sales as many of us turn to the convenience of online giant Amazon for many of our regularly purchased personal items. With fewer reasons to stop by Target, we are missing out on the must-have seasonal items that make up Target’s bread and butter.
In this ounce of Persuasion fast chat, Erin Straza and Hannah Anderson discuss their love for Target and how the way we shop is shaping the sort of experiences we can expect in years to come. Will wandering around Target become a thing of the past? May it never be.
Listen to Persuasion Episode 89:
Links from Persuasion Episode 89:
Is Target Losing Its Cool?, The Atlantic
Theme music by Maiden Name.