Mixed Signals: Nike Redefines Greatness
Nike was one that opted against paying the big bucks for exclusive sponsorship. It found another way to celebrate London though.
Mixed Signals: B-cycle Bike Sharing Checks American Dream Excesses
Interestingly enough, there are companies emerging that offer us the ability to share the things that we aren’t using every minute of every day.
Mixed Signals: Jedi Mind Tricks of Advertising Really Do Work
Truly good advertising works so well that people don’t even realize what hit them.
Mixed Signals: Global Warming Debate Leads to Chicago Billboard Slander
“If people agree with your message subconsciously but consciously think you are petty, how is that helpful?”
Mixed Signals: T-Mobile’s Good Girl Goes Edgy but Do Customers Care?
“The question is if edgy-and-fast is the key decision factor customers consult when selecting mobile companies.”
Mixed Signals: Fast Phones Expose Your Inner Ugly
“Sometimes having the latest and greatest the market has to offer plays right into our pride, and we become the worst versions of ourselves.”
Mixed Signals: Why Christianity Doesn’t Get the Sympathy Vote
“It would also do us good to remember that today’s underdog is tomorrow’s market leader — and vice versa.”
Mixed Signals: What the Christian Message Says to the Masses
Targeting a message to your “superfans” doesn’t mean that they are the only ones listening.
Mixed Signals: The American Heritage Dictionary Says Words Still Matter
“The words we choose say something significant about who we are and what we believe.”
Mixed Signals: Seeking Some Quiet in the Media Storm
“Messaging is all around us, in our schools, theaters, and airplanes. But we are not without recourse.”
