Why Are Dr. Rick’s Progressive Ads Actually Traditional Comedy?
Dr. Rick ads provide a relaxed common ground between generations and opportunities for approachable honesty with those outside the church.

Dr. Rick ads provide a relaxed common ground between generations and opportunities for approachable honesty with those outside the church.

Steak-umm has dramatically subverted our expectations of advertisers’ behavior, winsomely reminding us of our interconnections and shared humanity in an environment that thrives only by desensitizing us to that reality.

The real Disney World—the physical space we enter—is an idealized derivative of imagined pasts, futures, and fantasies of the actual world.

Single mothers may be both soft and strong for their kids, but that’s not the same thing as saying they are both mother and father.

How do we obey the age-old command to love your neighbor as yourself when the Internet is wholly restructuring the economic relationship that we have with our neighbor?


None of these commercials are telling the whole truth, but some of them are telling some truth. Others are just outright lies. We thought we’d sort through the nonsense and get down to reality.
“We have long known what the advertising machine would churn out: images of uber-perfection to create an impossible reality from which we measure our happiness.”
“This Kraft ad speaks to our sin nature and how the behaviors of one generation are so easily picked up by the next.”
Apple got a promotion for their device that was rooted in the here and now, in the reality of a heightened Super Bowl moment.
“The portrayal of women as irrational tyrants and men as cowering sycophants does little to turn my heart toward the product.”
The Billboard Family is getting paid to make their family public, but aren’t we doing the same thing?
Is this everything you love in a game?
Get our weekly recap email for the latest from CAPC, delivered straight to your inbox.
Support our work: Become a member and get exclusive membership perks.
Introduce friends & colleagues to the CAPC world with a gift membership.
Learn more about writing for us.




