“Irony” Articles

The metamodern mood is hopeful but cautious, sincere but self-aware, believing while doubting all the same.

There’s an underlying cynicism in irony-drenched viral marketing, the same philosophy that undergirds the megachurch culture that made the ‘Left Behind’ franchise a hit in the first place.

We fear that we’ve become monotonous, boring, and irrelevant, and so we respond to that fear with irony in an attempt to imply that we don’t care, that we’re not bothered, that we’re not tired.