“Like Button” Articles

You don’t need a dislike button, and you don’t even want a dislike button.

“Liking a page is so easy, so simple, a click doesn’t feel like an important decision. It’s only Facebook, we think. But as Facebook’s marketing strength grows, we may need to be a bit more selective with the pages we choose to be associated with.”

Perhaps the infiltration of the Like button into all facets of modern life simply puts some digital skin on a pre-existing human condition: You are what you love.