Mixed Signals: War Child PSA Turns Bullets into Crayons
Mixed Signals: Staged Brand Experiences or Building Blocks for Belonging?
Mixed Signals: The Price is Right! Right?
Marketers obviously know how to influence me. But I also admit that my internal spending matrix was constructed in U.S. society, heavily influenced by the spending values of our culture.
Mixed Signals: You Are Your Brand
When I am honest and forthright about who I am—my beliefs, my skills, my standards—then people know me and what I stand for.
Mixed Signals: Do Products Deliver the Simple Life We Crave?
“The real concern is that we begin to think that living a streamlined, simple life is as easy as buying a product.”
Mixed Signals: Your Life as a PR Campaign
“Instead of living life for the joy of living it, we set up moments that we can broadcast, making life more like a production to execute to an audience rather than a life to live to the full.”
Mixed Signals: How to Make a Proper Apology
“Learning to make a proper apology is one of those indispensable life skills that we all need but few of us were trained to deliver appropriately.”
Mixed Signals: Giving Grace to the Airline Industry
“No one is perfect. Not even the airline industry.”
Mixed Signals: T-Mobile’s Good Girl Goes Edgy but Do Customers Care?
“The question is if edgy-and-fast is the key decision factor customers consult when selecting mobile companies.”
Mixed Signals: Skype’s Campaign Wants to Bring Back Social Graces
“These campaign messages forget that most people are not using technology to replace human interaction but to enhance it.”
Mixed Signals: Target Shooting for Non-Violent Types
“Shooting at their likenesses on targets is disrespectful of the glory that God has embedded upon humans made in His likeness.”
Mixed Signals: Why Christianity Doesn’t Get the Sympathy Vote
“It would also do us good to remember that today’s underdog is tomorrow’s market leader — and vice versa.”
Mixed Signals: Special K’s Lose-Gain Philosophy
“…make sure you aren’t counting on an external fix for an internal issue.”
Mixed Signals: Brands Want More Than Facebook Fans
“What tangible help is a high fan count when it only requires a quick click and no commitment?”
Mixed Signals: Christmas Rage Available at Kohl’s (Rebecca) Black Friday
When I hear people lashing out over a 30-second TV spot, I am reminded of the great need we have for Christmas.
