“Marketing” Articles

There is a reason why many people are reluctant to forgive, let alone support, individuals and businesses that market their self-atonement.

It doesn’t have to make sense, it doesn’t have to be not-embarrassingly-neocolonial, and it doesn’t even have to be especially marketable; you just put the word “Princess” in the title, and the marketing takes care of itself!

“So as I peruse Szwarc’s portraits, I wonder in whose image these dolls are made.”

Put simply, you will never own the latest and greatest.

When I am honest and forthright about who I am—my beliefs, my skills, my standards—then people know me and what I stand for.

“Instead of living life for the joy of living it, we set up moments that we can broadcast, making life more like a production to execute to an audience rather than a life to live to the full.”

“Liking a page is so easy, so simple, a click doesn’t feel like an important decision. It’s only Facebook, we think. But as Facebook’s marketing strength grows, we may need to be a bit more selective with the pages we choose to be associated with.”

Targeting a message to your “superfans” doesn’t mean that they are the only ones listening.

The Billboard Family is getting paid to make their family public, but aren’t we doing the same thing?

That famous church with the shocking sign sure got your attention, but at what cost?