Persuasion Episode 41: What’s a Little Selling and Recruiting Among Friends?

Shakes. Oils. Bags. Kitchen gadgets. Food. Vitamins. Skin care. These are just a few of the products sold in the $34 billion multilevel marketing industry—one dominated by women as both the buyers and sellers. Why do names like Norwex, Jamberry, Thirty-One and more have such appeal among women and especially among Christian women? How does this model affect our friendships and our Gospel witness? Erin Straza and Hannah Anderson invite Kate Shellnutt, Christianity Today associate editor and Her.menuetics blog editor, to discuss the phenomenon.

The Divine Rise Of Multilevel Marketing by Kate Shellnutt