“Mixed Signals” Articles

“Whatever the resolution, this is no PR success story.”

“The 2012 version may look less materialistic, but the root is the same: We still want to be considered the elite in society, whether that’s through owning a Rolls Royce or having the highest social media influence.”

“Given what pole dancing represents, holding fitness classes for kids seems like an even worse idea than pole dancing for Christian women.”

Marketers obviously know how to influence me. But I also admit that my internal spending matrix was constructed in U.S. society, heavily influenced by the spending values of our culture.

Nike was one that opted against paying the big bucks for exclusive sponsorship. It found another way to celebrate London though.

When I am honest and forthright about who I am—my beliefs, my skills, my standards—then people know me and what I stand for.

“The real concern is that we begin to think that living a streamlined, simple life is as easy as buying a product.”

Interestingly enough, there are companies emerging that offer us the ability to share the things that we aren’t using every minute of every day.

Truly good advertising works so well that people don’t even realize what hit them.

“Instead of living life for the joy of living it, we set up moments that we can broadcast, making life more like a production to execute to an audience rather than a life to live to the full.”

“We have long known what the advertising machine would churn out: images of uber-perfection to create an impossible reality from which we measure our happiness.”

“Liking a page is so easy, so simple, a click doesn’t feel like an important decision. It’s only Facebook, we think. But as Facebook’s marketing strength grows, we may need to be a bit more selective with the pages we choose to be associated with.”