“Mixed Signals” Articles

“This Kraft ad speaks to our sin nature and how the behaviors of one generation are so easily picked up by the next.”

“Learning to make a proper apology is one of those indispensable life skills that we all need but few of us were trained to deliver appropriately.”

“If people agree with your message subconsciously but consciously think you are petty, how is that helpful?”

“No one is perfect. Not even the airline industry.”

“The question is if edgy-and-fast is the key decision factor customers consult when selecting mobile companies.”

“These campaign messages forget that most people are not using technology to replace human interaction but to enhance it.”

“Sometimes having the latest and greatest the market has to offer plays right into our pride, and we become the worst versions of ourselves.”

“Christianized Easter kitsch is not produced so that we might have a more meaningful Resurrection Sunday.”

“No matter what messaging floods the marketplace, no amount of access, fame, or world change will put our hearts at rest.”

“Shooting at their likenesses on targets is disrespectful of the glory that God has embedded upon humans made in His likeness.”

“It’s sort of hard to oppose a call for greater sincerity.”

“It would also do us good to remember that today’s underdog is tomorrow’s market leader — and vice versa.”

Apple got a promotion for their device that was rooted in the here and now, in the reality of a heightened Super Bowl moment.

Targeting a message to your “superfans” doesn’t mean that they are the only ones listening.

Newsweek is smart to capitalize on the popularity of Mad Men

“…make sure you aren’t counting on an external fix for an internal issue.”