If you are privileged to live in or near a city that has the popular Mexican-food chain Chipotle, than you may be familiar with this recent ad of theirs. I like Chipotle and prefer it over Qdoba. However, the commercial (and accompanying iPhone game) are meant to send a message. So, what message are they sending?

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Jewel Evans

Jewel Evans lives in Louisville, Kentucky, with her husband, Mike. Running, reading, drinking coffee, and sharing photos on Instagram are some of her favorite things. She grew up in Miami, Florida, and she may be the only person living in Kentucky who's a Miami Heat fan. She and Mike are members at Third Avenue Baptist Church.
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  1. It appears that Chipotle is claiming to be better than most chain restaurants and seeking to improve in using natural and humane foods. That’s good and to be encouraged, but we need to remember that it is not yet nearly up to the ideal set forth in its viral video. We need to encourage them to keep moving forward.

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